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As the quest for the perfect TV intensifies, the Hisense 55U8K emerges as a standout choice in the 55-inch category, offering an impeccable blend of picture quality, affordability, and the efficiency of Google TV’s smart system. Boasting gaming features such as 4K/120Hz input and variable refresh rate, it’s a stellar choice for unleashing the full potential of gaming consoles like the PS5 and Xbox Series X. When asked for a solid mid-priced 55-inch TV recommendation, my go-to response is unequivocally the Hisense U8K.

However, the journey to the ideal TV isn’t one-size-fits-all. Engaging in a conversation with a friend prompts tailored recommendations based on their preferences and budget. Whether they seek a higher-end model with a more generous budget or are on the lookout for the most budget-friendly 55-inch TV that still delivers quality, my suggestions may vary. The consideration of a larger size could also come into play, especially as my top pick for the best 65-inch TV diverges from the 55-inch recommendation this year. While the Hisense 55U8K holds the throne as my preferred 55-inch TV for the majority, individual preferences and budget constraints may steer others in a different direction.

It’s essential to note that, while my reviews often feature the 65-inch versions of the TVs discussed below, the performance of the 55-inch models is expected to align closely.

For savvy TV shoppers attuned to the rhythm of technology sales, the holiday season unveils opportune moments to strike the best deals. If you’re in the market for a new TV, especially in the popular 55-inch size—a sweet spot for smaller rooms—now is the prime time to make your move. Below, we present a curated selection of the best 55-inch TVs of 2023, designed to assist you in finding the perfect model for your cozy living room or bedroom.

HiSense 65u 8K TV

Best 55-inch TV overall

Hisense 55U8K

$700 at Best Buy

The 2023 LG C3 OLED TV

Best high-end 55-inch TV

LG OLED C3

$1,300 at LG

TCL 4 Series Roku TV on a stand

Best budget 55-inch smart TV

TCL 4-Series

$248 at Walmart

Roku TV on a wooden TV cabinet

Best midpriced 55-inch smart TV

Roku Plus Series

$500 at Best Buy

The 2023 LG G3 OLED TV sitting on a light gray TV console.

Best 55-inch TV picture quality

LG OLED G3

$1,900 at LG

Samsung S95C

Best 55-inch TV color quality

Samsung OLED S95C

$1,900 at Samsung

The Samsung QN90B QLED TV sits on a wooden tabletop stand.

Best high-end non-OLED 55-inch TV

Samsung QN90B

$1,378 at Amazon