Will Apple bite the generative AI bullet?
Amid the AI hype cycle, Google debuted its flagship Pixel 8 lineup by showing off its souped-up AI tips and tricks. Soon after, Samsung announced plans to bring Galaxy AI to its future phones, which could be packaged into a unique selling proposition for the brand.
In light of this, it wouldn’t be a major surprise if Apple went down the same direction with the rumored iPhone 16 (unofficial name). Although Apple already has AI features baked into its iPhones such as the photo duplication detection feature or when the device improves photos, the iPhone maker is playing catch-up to its rivals where generative AI is concerned (at least from a public perspective).
But Apple could catch up in a meaningful way with its next major software update, according to reports. In the November edition of Mark Gurman’s Power On newsletter he wrote that iOS 18 could bring “relatively groundbreaking” updates to the iPhone complete with “major new features and designs.”
While details are currently limited on iOS 18 (as expected), Apple typically previews its major software releases for the iPhone and other products at WWDC, its annual software development conference, in June.
With iOS 17 this year, Apple announced a slew of AI-powered features including the ability to clone your own voice on the iPhone and an updated keyboard with better autocorrect. But the company stopped short of unveiling generative AI products along the lines of Google’s Bard or Open AI’s Chat GPT. However, the rumor mill points to meaningful changes in iOS 18 next year. Here’s what to expect.
Smarter Siri
Siri has been around since iOS 5 in 2011, but with iOS 18 Apple’s voice-activated assistant could get a lot smarter.Generative AI technology “should improve how both Siri and the Messages app can field questions and auto-complete sentences,” according to Gurman.
Before his newsletter, a September report from the Information, said Apple plans to use large language models, a crucial part of generative AI, to make Siri smarter. An example detailed in that article explained how Siri can respond to simple voice commands for more complex tasks, such as turning a set of photos into a GIF and then sending them to one of your contacts. If that example is accurate, this represents a significant step forward in the capabilities of Siri.
Improved texting with Android
Apple has said it will bring RCS support, the cross-platform messaging standard, to the iPhone. According to a November report by 9to5Mac, an Apple spokesperson said it’ll be coming to the iPhone “later next year” and will work alongside iMessage.
RCS support should improve the current messaging experience between iPhone and Android users by bringing iMessage-like features. Those upgrades include sending high-quality photos and videos to contacts, read receipt, typing indicators and, most importantly, end-to-end encryption, something SMS messaging lacks. In other words, if you have an Android phone and are texting someone with an iPhone, you’ll be able to text each other over RCS instead of SMS. However, it’s important to remember that iMessage will remain exclusive to the iPhone and other Apple devices. RCS will not bring iMessage to Android phones.
As mentioned earlier, details are currently sparse on Apple’s plans and we don’t yet know which iPhones will be compatible with iOS 18. We’ll be updating this article as and when we get more details, so make sure to check back. Until then, you can get up to speed with Apple’s latest publicly available mobile software, iOS 17, with the help of our cheat sheet.
