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Sony’s flagship WH-1000XM5 noise-canceling headphones, with a regular retail price of $400, have hit a jaw-dropping low at Target. Released in 2022 and hailed with a CNET Editors’ Choice award, these premium headphones witnessed discounts over the past year, but now, they’re available for just $250 – a deal $29 below any previous offer.

Initially raising eyebrows as a possible pricing error, the WH-1000XM5’s parallel sale to Sony’s WF-1000XM5 earbuds at the same $250 price point adds to the intrigue. Whether intentional or a happy accident, this marks the ideal moment to secure these headphones if you’ve been patiently waiting for a price drop. Target indicates that the sale concludes on Thursday.

Comparisons to the new Bose QuietComfort Ultra Headphones are inevitable, but the WH-1000XM5s shine in value. Despite facing a slightly superior contender, these Sony headphones present a substantially cheaper alternative with unparalleled comfort, exceptional sound, top-tier noise canceling, and outstanding voice-calling performance. Act swiftly, as this extraordinary offer might not linger for long!

See at Target