What Is Social Media Management?

Social media management is the process of creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms, such as Facebook, Instagram, and Twitter. It involves developing a strategy for your social media presence, creating content that resonates with your target audience, and tracking your progress over time.

If you use a social media management service, a professional social media manager will take everything off your hands. They’ll come up with your strategy, post content, and essentially take care of every aspect of your social media process. As with any specialist service, it can be a pricey option, which is why we’d encourage you to before committing to a service.

On the other hand, social media management tools like Zoho Social will allow you to streamline your strategy in-house by helping you automate posting, engage with users, and analyze trends, as does HubSpot’s all-in-one social media and marketing tool. They can be employed by pretty much anyone on your team.

If you don’t have time to read our deep-dive into the top social media management tools currently available, have a look at the table below, where we’ve summarized the essential information about each provider:

Social media plays an integral part in the business landscape. According to Hootsuite, 3.2 billion people use social media around the world, with 11 new every second. The software discussed in this article can help you reach this huge audience and make running a social media campaign decidedly simpler.

In this comprehensive guide, we’ll explain how you can take advantage of tools for managing social media accounts and traverse the media landscape in style.