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In a move that enhances the gaming experience for Samsung TV users, the tech giant has announced the launch of its official video game controller for the Samsung Gaming Hub. Revealed ahead of CES 2024, this controller, crafted in collaboration with accessories manufacturer PDP, bears a striking resemblance to an Xbox gamepad and is set to hit the market later this year with a price tag of $50. Boasting a stylish “Replay Midnight Blue” color scheme and adorned with the inscription “Designed for Samsung Gaming Hub” on the back, this controller is the inaugural product in the Designed for Samsung Gaming Hub program.

Samsung ensures that products carrying the Designed for Samsung Gaming Hub designation undergo rigorous testing for quality, compatibility, and safety, promising users the best possible game streaming experience. Compatible not only with its own controllers but also with existing Xbox and PS5 controllers, Samsung Gaming Hub seeks to provide a seamless and versatile gaming environment.

The PDP-designed controller features a 40-hour playtime per charge, a 30-foot low-latency Bluetooth connection, a dedicated Samsung Gaming Hub button, and TV volume controls for added convenience. Currently available for pre-order on PDP’s website and Amazon, with a Best Buy listing expected soon, the controller signals Samsung’s commitment to elevating the gaming experience on its televisions.

As the gaming industry continues to thrive, TV manufacturers are actively exploring ways to cater to this growing demographic. Samsung’s Gaming Hub, launched in 2022, interfaces with game streaming services like Nvidia GeForce Now and Xbox Game Pass. The introduction of the Designed for Samsung Gaming Hub program and the new controller aims to solidify Samsung’s position as a premier destination for gaming enthusiasts, providing them with cutting-edge technology and a seamless gaming experience.