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A new wave of perilous social media trends has emerged, with the alarming “chroming” challenge taking center stage. This dangerous practice involves individuals inhaling substances like nail polish remover, deodorants, adhesives, paint thinners, and various cleaning products while broadcasting the act on TikTok.

The so-called purpose of chroming is to capture a fleeting moment of chemical euphoria on video, which participants then share in the hopes of winning likes and gaining notoriety in a questionable competition. While some TikTokers achieve viral fame with millions of views, the associated risks are grave and not worth the fleeting thrill. Tragically, this trend has already led to multiple fatalities, including that of an 11-year-old boy in the UK, as reported by the BBC.

Inhaling these toxic substances can lead to severe consequences such as loss of consciousness, irreversible brain damage, and even death. Regular inhalation poses a high risk of permanent brain injury, and there’s a potential for addiction to the harmful vapors involved. Unfortunately, many TikTok videos downplay these dangers, turning them into trivialized “humorous” memes.

Chroming isn’t a new phenomenon; reports have surfaced since spring 2024, with participants typically ranging from 10 to 19 years old. Given that the products involved are common household items, effectively curbing this dangerous trend poses a significant challenge. It is essential for parents to proactively educate their children about the severe risks associated with chroming before it leads to tragic outcomes.