If the 16 Lego sets currently occupying my office are anything to go by, it’s safe to say there’s a healthy amount of crossover between Lego fans and PC gamers. Alienware seems to agree—its latest promotional item is a delightful mash-up of both worlds: an official Alienware-themed Lego-style kit that replicates the iconic Area 51 gaming desktop. Though not sold directly to consumers for cash, this miniature model is a charming reward for brand enthusiasts willing to dive into Alienware’s community.
The set is built from 318 genuine Lego bricks, according to the promotional page, and measures 5.3 inches (13.2 cm) long. While the packaging doesn’t sport any official Lego branding, the quality and format of the pieces suggest Alienware is sourcing authentic parts, likely through wholesale agreements. The model isn’t just a vague nod to its full-sized counterpart—it includes impressive details like sculpted side panels and a well-replicated rear I/O layout. Peer through its transparent case window, and you’ll see simulated internal components including a GPU, CPU, and even tiny circular pieces representing fans. Thoughtful design touches even extend to mock liquid cooling lines formed from small plastic tubing elements, giving it a surprisingly accurate representation of high-end PC internals.
However, if you’re hoping to just buy one of these for your desk, you’re out of luck—at least for now. Alienware isn’t selling the set outright. Instead, it’s being offered in exchange for 3,500 Alienware Reward Points (ARP). Earning ARP requires engaging with the Alienware Arena community, including completing challenges and installing the Alienware Arena app. For many, that’s a lot of effort for a desk toy, and it’s easy to imagine a healthy market for a direct $30 sale of this nostalgic yet nerdy collectible.
Of course, if you’ve got a tub of spare Lego pieces tucked away, you might try building your own custom rig—there are dozens of fan-made designs online for DIY miniature gaming desktops. Still, there’s something charming about Alienware’s semi-official tribute, and it’s nice to see more tech companies leaning into the fun side of their brand identity.
