AI automation firm UnifyApps has raised $50 million in new funding led by WestBridge Capital and brought on Sprinklr founder Ragy Thomas as co-CEO and chairman, as the startup accelerates its global expansion.
The Series B round valued UnifyApps at about $250 million, according to a person familiar with the deal, and included participation from ICONIQ Capital. The company has now raised $81 million since its founding in 2023, just months after the launch of ChatGPT ignited a global wave of AI investment.
UnifyApps describes itself as an AI-powered operating system for enterprises, connecting tools such as Salesforce and Workday to large language models that automate HR, claims processing, and supply chain tasks. Clients include Lowe’s, HDFC Bank, and Deutsche Telekom.
Thomas, who led Sprinklr’s rise to a public listing on the NYSE, said UnifyApps’ design gives it an advantage over legacy automation platforms like UiPath and Automation Anywhere. “We’re built natively for AI,” he said, “while others are still adapting.”
The company’s revenue has surged sevenfold year-over-year, and it plans to hire 110 new employees, bringing its total staff to more than 500. Expansion into Europe and accelerated platform development are top priorities.
Despite booming investment in generative AI, a recent MIT study found that 95% of AI projects have yet to yield measurable returns—an issue UnifyApps aims to solve by helping enterprises deploy AI across all internal systems.
