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Nigeria’s data regulator has launched an investigation into Chinese-owned e-commerce platform Temu over suspected violations of data protection laws.

The Nigeria Data Protection Commission (NDPC) said concerns about Temu’s handling of user data prompted the probe. Issues under review include online surveillance practices, cross-border data transfers, and potential breaches of data-minimisation rules.

NDPC chief Vincent Olatunji ordered the investigation, warning that data processors could face legal consequences if violations are confirmed.

The move comes as global scrutiny grows around Temu’s rapid expansion. The platform currently processes personal data from approximately 12.7 million users in Nigeria and about 70 million daily users worldwide.

Temu stated that user privacy and data security remain a priority, adding it is committed to complying with applicable regulations and will cooperate with authorities during the investigation.

The NDPC has previously taken enforcement action against companies for privacy violations, including a fine imposed last year on a major pay-TV operator.

Temu, owned by PDD Holdings, has gained popularity in Nigeria through its low-cost online marketplace offering fashion, electronics, and household goods.