The Walt Disney Company is reportedly preparing to cut up to 1,000 jobs as part of an internal restructuring effort aimed at reducing costs and streamlining operations.
The planned layoffs, which could affect less than 1% of Disney’s global workforce of around 231,000 employees, are expected to focus primarily on the marketing division. The move aligns with broader efforts to consolidate functions and improve efficiency.
The restructuring initiative, internally referred to as “Project Imagine,” is being led by chief marketing officer Asad Ayaz. The plan involves unifying Disney’s marketing operations across its business units to eliminate redundancies and lower expenses.
The job cuts were reportedly planned before Josh D’Amaro assumed the role of chief executive earlier this year, indicating they are part of a longer-term cost optimization strategy rather than a reaction to recent leadership changes.
Disney has been under pressure to manage rising costs while maintaining growth across its streaming, parks and media businesses. Like many large media and technology firms, the company has been reviewing spending and organizational structures to adapt to shifting consumer trends and competitive pressures.
While the company has not officially confirmed the layoffs, the reported move reflects a wider trend of restructuring across major global corporations seeking to balance investment with profitability.
