Meta Platforms said on Tuesday it has paused the international expansion of its Ray-Ban Display smart glasses due to extremely strong demand in the United States and limited product supply.
The Facebook parent had planned to roll out its augmented reality eyewear, the Meta Ray-Ban Display glasses, in the United Kingdom, France, Italy, and Canada starting early this year, following strong early traction from previous versions. However, Meta said it will now prioritize fulfilling U.S. orders while reassessing its strategy for international availability.
“Since launching last fall, we’ve seen an overwhelming amount of interest, and as a result, product waitlists now extend well into 2026,” Meta said in a blog post, describing the glasses as a “first-of-its-kind product” with highly constrained inventory.
The Ray-Ban Meta glasses were developed in partnership with EssilorLuxottica’s Ray-Ban brand and allow users to take photos, livestream content, and interact with an AI assistant. EssilorLuxottica said in October that it would accelerate production capacity to support growing demand for smart glasses.
According to Francisco Jeronimo, vice president for data and analytics at IDC EMEA, Meta sold around 15,000 units of its Ray-Ban Display glasses in the first quarter of sales, capturing approximately 6% market share in the category.
At the annual Consumer Electronics Show in Las Vegas, Meta also unveiled new features for the glasses and its Meta Neural Band wrist device. The company is adding a teleprompter function that allows users to read and scroll through notes using the wristband.
In addition, Meta said it is expanding pedestrian navigation capabilities to four more U.S. cities — Denver, Las Vegas, Portland, and Salt Lake City — bringing the total number of supported cities to 32.
