Spain’s competition authority has determined that Apple and Amazon were slow to remove contractual clauses previously identified as anti-competitive in their commercial relationship.
In July 2023, the regulator imposed a combined €194 million fine on the companies, stating that certain distribution terms unfairly limited the number of Apple resellers allowed to operate on Amazon’s Spanish marketplace. The authority ordered the immediate removal of those provisions.
According to the latest assessment, the companies did not eliminate the disputed clauses until May 2025. This delay could expose them to additional sanctions. Regulators had argued that the provisions restricted visibility for competing brands and constrained Amazon’s ability to promote alternative products to Apple customers.
Both firms have challenged the regulator’s position. Apple stated that it respects the authority but maintains it complied with all instructions while prioritizing consumer protection against counterfeit products. Amazon also rejected the findings and confirmed plans to appeal, emphasizing that its marketplace model depends on the success of third-party sellers, including small and medium-sized businesses.
The original 2023 fine remains suspended pending review by Spain’s High Court. Meanwhile, the regulator is considering further action related to the delayed implementation of its order.
