Fast-fashion retailer Shein is reportedly planning to make its stock market debut in Hong Kong on August 28, bringing an end to a prolonged listing process that previously explored both New York and London.
The Singapore-based company, founded in China in 2012, is expected to launch its initial public offering as early as next week as it seeks to tap Asian capital markets.
Investor attention is likely to focus heavily on Shein’s valuation, which is expected to fall between $30 billion and $40 billion, significantly below the nearly $100 billion valuation the company reached in 2022.
The lower target reflects a more challenging operating environment. Shein is facing slower growth, higher costs and regulatory changes affecting its cross-border e-commerce model.
The company recently reported a $99 million quarterly loss, partly linked to the removal of a U.S. import duty exemption for low-value packages and a $328 million accounting-related charge tied to preferred shares.
A successful Hong Kong listing would give Shein access to fresh capital while testing investor appetite for one of the world’s most prominent online fashion retailers.
