As the Euro currency rises against the US dollar, Nvidia appears to be making adjustments to GPU pricing to compensate.
Graphics card prices are dropping. Wow, that’s something I haven’t been able to say in a long time. Unfortunately, it’s only for those of you in Europe, as Nvidia makes a slight cut to some of the latest RTX 50-series desktop graphics cards in the region. Notably, prices in the US (where unpredictable tariffs are putting a damper on anything with chips in it) remain unchanged.
VideoCardz noticed the price drop, specifically for the RTX 5090, 5080, and 5070. The top-of-the-line RTX 5090 gets the biggest drop, from €2,329 to €2,099, just a hair under 10 percent. The RTX 5080 goes from €1,169 to €1,059, while the RTX 5070 drops from €649 to €589. The RTX 5070 Ti, 5060, and 5060 Ti are not getting any price drops at the moment. Note that the prices are for Nvidia’s Founders Edition cards, though a small amount of cards from other manufacturers should be available at that “base” price with no extras.
Why the price drop? Since Nvidia changed the European prices without ceremony, there’s no official word. But VideoCardz notes that the 9 to 10 percent drop roughly follows the rise of the Euro currency versus the US dollar over the last six months, a 12 percent gain for the former. That would explain why US prices are unchanged, despite high demand across the board for Nvidia’s graphics cards.
For the sake of comparison, €2,099 is $2449 at today’s exchange rates, and the US price of the RTX 5090 Founder’s Edition is still allegedly $2,000, so Europe’s general higher prices (accounting for factors like Value Added Tax, among others) seem to be holding. That being the case, this is less of an actual price cut and more of an adjustment to match the economic realities of the weakening US dollar.
