After months of frustration for PC gamers, AI enthusiasts, and just about anyone unwilling to pay inflated prices, Nvidia’s RTX 5090 is finally showing signs of normalizing in the market. Seven months after its highly anticipated launch, the flagship graphics card—long plagued by scarcity, markups, and scalper-driven shortages—is now appearing at its official $2,000 price point for the first time. Newegg has listed the Zotac Gaming Solid model, a triple-fan card featuring a reference PCB with no overclocking, at MSRP. It even comes bundled with a free copy of Borderlands 4, a fitting incentive for those eager to showcase the card’s unparalleled gaming capabilities. This milestone, first highlighted by SlickDeals users, marks a notable shift from the inflated pricing that has dominated the GPU market since launch.
Adding to the sense of cautious optimism, other RTX 50-series models are also surfacing at more reasonable prices. For example, Amazon briefly listed an Asus RTX 5080 for $1,000 as a limited-time Prime member deal, though its availability has been fluctuating—sometimes reappearing at a higher $1,117. The appearance of these deals, combined with recent reports of Nvidia adjusting RTX 50-series pricing in Europe—potentially due to currency fluctuations rather than sheer demand—suggests that Nvidia may finally be catching up with production and supply. Economic pressures such as tariffs in the U.S. and the strengthening Euro have likely played a role in these adjustments, but they also indicate that Nvidia is no longer in a position to sell every single card at a premium as it did in the initial months.
That’s not to say the market has fully normalized. Founder’s Edition RTX 5090 cards remain elusive and expensive, with secondary market listings on platforms like StockX and eBay still demanding $2,350 to $2,500—a 17-25% markup over MSRP. Mid-range RTX 5070 and 5070 Ti models are still experiencing significant demand and price inflation as well, reflecting broader supply constraints and continued enthusiasm for AI-capable GPUs. Nonetheless, the shift toward stable pricing for top-tier models like the RTX 5090 is a promising sign. It could indicate the beginning of a long-awaited market correction, potentially easing the strain on gamers and creators who have endured months of inflated prices. For now, those hoping to score a high-end GPU at a fair price might finally have a reason to check stock trackers again—though scalpers are unlikely to give up their grip without a fight.
