Paramount+ will stream Professional Bull Riders’ (PBR) top-tier competition “Unleash the Beast” starting in December under a new five-year deal between Skydance-owned Paramount and PBR. The series, featuring the 35 best bull riders in the world, spans 17 states and culminates in the PBR World Championship.
While Paramount+ will carry live coverage of the full season, CBS will continue to air PBR’s “Game of the Week” through 2026, extending a broadcasting relationship that began in 2013. The agreement reflects the growing migration of live sports to streaming platforms as networks adapt to shifting viewer habits and cord-cutting trends.
PBR’s parent company, TKO Group Holdings, also signed a separate $7.7 billion deal with Paramount earlier this year for U.S. broadcasting rights to the Ultimate Fighting Championship (UFC) starting in 2026.
The upcoming “Unleash the Beast” season will debut in December 2026 in Manchester, New Hampshire, showcasing Paramount+’s continued expansion into live sports streaming alongside its entertainment lineup.
