SpaceX is planning to expand its revenue-generating Starlink business into new markets as it prepares for a potential initial public offering later this year, according to people familiar with the matter. The initiatives include a possible Starlink-branded phone, broader direct-to-device internet services, and a new space-traffic monitoring product, underscoring how central Starlink has become to SpaceX’s growth strategy.
Sources said SpaceX has explored building a mobile device connected directly to its satellite constellation, a move that could eventually rival traditional smartphones. While details on timing and design remain unclear, Elon Musk has publicly said such a device is “not out of the question,” suggesting it would be optimized for high-performance artificial intelligence computing. Separately, Starlink is already working with telecom partners to deliver satellite connectivity directly to existing phones.
Starlink now accounts for an estimated 50% to 80% of SpaceX’s revenue, helping generate roughly $15–$16 billion in annual sales. The company has more than 9 million users worldwide and continues to expand its constellation, including satellites dedicated to direct-to-device connectivity. Future launches using the Starship rocket are expected to dramatically increase network capacity.
SpaceX is also rolling out a new space-tracking service called Stargaze, which will use onboard cameras to monitor congestion in low-Earth orbit. Analysts say these initiatives could open new government and commercial markets, while further cementing Starlink as a core pillar of SpaceX’s long-term ambitions.
