Fox Corporation will integrate prediction market data from Kalshi across its news and streaming platforms, signaling a shift toward data-driven reporting formats.
Under the agreement, Kalshi’s probability-based forecasts will be embedded into major Fox outlets, including FOX News Channel, FOX Business Network, FOX Weather and the company’s streaming service FOX One. The data will cover a wide range of topics such as politics, economics, weather and cultural events.
Kalshi will also collaborate directly with Fox production teams to deliver real-time visualizations, enhancing how audiences interpret evolving events through probabilistic insights rather than traditional commentary alone.
Prediction markets allow users to trade on the likelihood of future outcomes, generating crowd-sourced probabilities that reflect real-time sentiment. Their popularity has surged following the 2024 U.S. presidential election, with many users engaging primarily to monitor forecasts rather than actively trade.
The partnership reflects a broader media trend toward incorporating quantitative signals and alternative data sources into journalism, aiming to provide audiences with more dynamic and measurable perspectives on uncertainty and future events.
