Meta Platforms has teamed up with Arm Holdings to enhance the artificial intelligence systems that drive recommendations and personalization on Facebook and Instagram. The partnership will see Meta adopt Arm-based data center platforms — a major shift from the long-dominant x86 systems from Intel and AMD — as it scales up AI-driven content discovery.
The companies said Arm’s architecture offers higher performance and greater energy efficiency, helping Meta meet the soaring computational demands of AI workloads. The collaboration also extends to open-source development: Meta and Arm have optimized Meta’s AI infrastructure software for Arm chips and are releasing those improvements publicly to encourage wider compatibility and adoption.
The deal adds to Arm’s growing momentum in the server market, cementing its role beyond smartphones into cloud and AI applications. Meta, meanwhile, is investing $1.5 billion in a new Texas data center, its 29th globally, to expand capacity for machine learning and recommendation engines.
By aligning with Arm, Meta joins a growing list of companies moving to alternative chip architectures to lower power consumption and boost performance in AI operations — a trend reshaping the semiconductor landscape.
