Apple plans to introduce paid advertising in its Maps app across the United States and Canada this summer, expanding its presence in the digital advertising market.
The ads will appear alongside existing search results, allowing businesses to promote their locations directly within the app. Companies will be able to manage listings through updated business tools that Apple is set to revamp in the coming months.
The move positions Apple in more direct competition with Google and Meta, which dominate the local advertising space. Analysts see the initiative as a potential growth driver for Apple’s services segment, which has become a key source of revenue.
Apple emphasized that the new advertising system will maintain its privacy-focused approach. User data will remain on-device and will not be linked to personal accounts or shared with third parties.
The launch comes as Apple faces regulatory pressure on other parts of its services business and explores new ways to diversify revenue streams amid changing dynamics in search and digital advertising.
