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Rene Haas, chief executive of Arm, is expected to take on a broader leadership role within parent company SoftBank Group, overseeing much of its international business while retaining his current position.

The reported move reflects SoftBank’s push to accelerate its artificial intelligence strategy, including its internal initiative known as Project Izanagi, aimed at competing with leading chipmakers such as Nvidia.

Haas is anticipated to assume a senior title within SoftBank Group International, positioning him among the closest executives to founder Masayoshi Son. However, his responsibilities are not expected to extend to managing SoftBank’s Vision Fund investments or energy-related operations.

The development comes as SoftBank intensifies its focus on AI after a period marked by volatile returns from its investment portfolio. The group has committed significant capital to the sector, including a $30 billion investment in OpenAI through its Vision Fund 2.

Arm itself has recently shifted strategy, unveiling a new data center AI chip that could generate billions in annual revenue and reduce reliance on its traditional licensing model. The company’s shares have risen following that announcement, reflecting investor optimism about its expanded role in AI infrastructure.

Haas’s potential dual role highlights SoftBank’s effort to align its chip design capabilities with its broader global AI ambitions, strengthening coordination between its core technology assets and investment strategy.