Hasbro lifted its full-year revenue and profit guidance after a robust third quarter driven by demand for its digital gaming portfolio, especially Magic: The Gathering. The company now expects revenue to rise by high single digits and adjusted EBITDA to range between $1.24 billion and $1.26 billion, up from its previous forecast of $1.17 billion–$1.20 billion.
Quarterly revenue climbed 8% to $1.39 billion, exceeding expectations, while profit per share of $1.68 topped analyst estimates. Hasbro’s Wizards of the Coast and Digital Gaming segment surged 42%, reversing last year’s decline.
The company also accelerated its supply chain diversification plans, targeting a reduction of China-based production to 30% of total revenue by 2026. “We’re mitigating tariff risks and protecting profitability,” CFO Gina Goetter said.
Despite broader uncertainty in the toy market and cautious retailer spending, Hasbro expects continued brand momentum into the holiday quarter. The stock remains up more than 30% year-to-date.
