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Advanced Micro Devices (Advanced Micro Devices, AMD) showcased a new generation of artificial intelligence chips at the CES trade show in Las Vegas, as Chief Executive Lisa Su presented products aimed at strengthening the company’s position in the fast-growing AI hardware market.

Among the highlights was the MI455 AI processor, a key component in data center server racks sold to customers including OpenAI, the developer behind ChatGPT. Su also introduced the MI440X, an enterprise-focused version of the MI400 series designed for on-premise use. Unlike chips built specifically for large AI clusters, the MI440X is intended to fit into existing business infrastructure and is based on an earlier processor the United States plans to deploy in a supercomputer.

AMD is widely seen as one of Nvidia’s strongest competitors in AI chips, though it has yet to match Nvidia’s commercial success. Analysts note that Nvidia continues to sell every AI chip it can produce, making it difficult for rivals to significantly erode its market dominance. Still, AMD’s deal with OpenAI, signed in October, has been viewed as a major endorsement of its AI hardware and software capabilities.

During the CES event, OpenAI President Greg Brockman joined Su on stage, emphasizing that advances in chip performance are critical to meeting OpenAI’s massive computing demands. Looking further ahead, Su previewed AMD’s MI500 processor, claiming it delivers up to 1,000 times the performance of an older generation chip. AMD said the MI500 series is expected to launch in 2027.

The event also featured Daniele Pucci, chief executive of Italian AI developer Generative Bionics, who unveiled GENE.01, a humanoid robot. Pucci said the company’s first commercial humanoid robot is scheduled to be manufactured in the second half of 2026.

Earlier the same day, Nvidia presented its next-generation Vera Rubin platform, a six-chip system that CEO Jensen Huang said is already in full production and expected to debut later this year.

AMD also announced the launch of its Ryzen AI 400 Series processors for AI-powered PCs, along with Ryzen AI Max+ chips designed for advanced local inference and gaming. Meanwhile, Intel held a separate event to introduce its Panther Lake chips, which it said would be available for order imminently.

Executives at AMD said OpenAI remains a key customer and expect the partnership to drive significant additional sales, as the first deployments of AI chips incorporating the MI400 series roll out this year.